This year we improved how we measure and assess community involvement.
Our investment and involvement in the community is measured using the London Benchmarking Group (LBG) model. The model focuses on measuring voluntary community contributions and calculates the value of our contributions in terms of cash, in kind support and employee time. The model also allows comparisons with peers and industry leaders.
We developed our own tool, aligned to the LBG model, which uses a number of criteria to assess the validity, value and relative importance of partnerships presented to us. A key feature is the use of three categories - inputs, outputs and impacts - which we use to assess the entire programme and set out what difference a partnership will make to the community and to our business.