To coincide with World Water Day in March this year we joined forces with our partner WaterAid to join the Tap into WaterAid campaign and continue to promote tap water.
Tap into WaterAid is an easy and manageable way for restaurants, cafes and bars to support WaterAid, by simply suggesting that customers make a small donation when they request a glass or jug of tap water.
Local restaurants and hotels were targeted to offer tap water to consumers at a nominal fee. This fee would be donated to charity WaterAid to support their work to provide water facilities to some of the world’s poorest communities.
We decided to involve our employees in the campaign. Two-hundred and fifty packs were distributed to our people through targeted mailings, promotional events and by enlisting existing committee members. They were encouraged to hand the packs to the favourite eatery.
One of the North West sign-ups is Manchester’s Midland Hotel.
The Midland joined the campaign in the week leading up to World Water Day and onwards. They included information literature inside each bill folders in for all bar and tables sales in there bars and restaurants.
They removed bottled water in all the bedrooms and replaced bottled water with bottles of tap water (still and carbonated) for all meetings and conferences.
The Hotel sourced a tap water fountain and bottles from a company called Aquaid. This company provides a water pump to a community in Malawi or Zimbabwe through a charity called PumpAid for every system installed.
Tap into WaterAid is still ongoing and WaterAid is recruiting more and more restaurants from all over the country to the campaign. Find out more about the campaign and about WaterAid’s work by going to http://www.wateraid.org/uk/
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